Course syllabus - Industrial Marketing: Industrial Systems, Market and Value Creating Processes

Objectives

The aim of this course is to give students the possibility to develop understanding of the industrial marketing area in relation developing and managing industrial systems and value creating processes. This is achieved by introducing basic and contemporary approaches and models, and by letting students apply them in order to evaluate, model and make more efficient different value-adding processes and the relations between components/activities in industrial systems. The students are also offered the possibility to reflect about engineers’ role in typical situations related to industrial marketing. Finally, the course also aims at training students to describe concepts and models, as well as their limitations, in writing.  

Learning outcomes

After completion of the course, the student shall be able to: 
1. Define, apply and critically discuss tools and models for evaluating and producing documentation to optimize processes in a value creating system 
2. Define, model and critically discuss the creation and exchange of value in complex industrial systems as well as evaluate the relations between the components in the system, inclusive of consequence analyses 
3. By integrating different knowledge sources, define and orally discuss contemporary models for efficiently working with value creating exchanges where the production process and the consumption process are not separated 
4. Reflect on engineers’ professional role and one’s own competence in relation to a typical activity related to industrial marketing 
5. In writing, define and compare basic concepts and models, as well as critically evaluate the usefulness and limitations of such models 

Course content

This course combines lectures, that provide students with tools and models for analyzing industrial systems and value adding processes, with teamwork in which students evaluate and apply such tools and models. Students are put in contact with industrial marketing and engineer’s work through simulations of one or more typical situations related to industrial marketing. The course also includes exercises in which students practice searching for knowledge in different ways and integrating knowledge from different sources. In the course, both oral and writing communicational skills are trained. 

Tuition

Lectures, seminars, group work, individual and group assignments 

Specific requirements

30 credits within the MSc programme in Industrial Economics, which includes 5 credits in the subject of Industrial Economics and Organization and 4 credits in other technical subjects.

Examination

Assignment (INL1), 1 credit, grade Pass (G) (learning outcome 1)
Seminar (SEM1), 2 credits, grades 3, 4 or 5 (learning outcomes 1, 3)
Group assignment (GRU1), 2 credits, grades 3, 4 or 5 (learning outcome 2)
Assignment (INL2), 0,5 credit, grade Pass (G) (learning outcome 4)
Examination (TEN1), 2 credits, grades 3, 4 or 5 (learning outcome 5)

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

Grading scale: 5, 4, 3