Course syllabus - Trendspotting in theory and practice 7.5 credits

Trendspaning i teori och praktik

Course code: INO106
Valid from: Autumn semester15
Level of education: First cycle
Subject: Other Subjects within Technology
Main Field(s) of Study: Innovation Technology,
In-Depth Level: G1N (First cycle, has only upper-secondary level entry requirements),
School: IDT
Ratification date: 2015-02-02

Objectives

 
The objective is to provide the student with relevant theories and practical skills in trendspotting.

Learning outcomes

 After completed the course, the student shall be be able to:

1. apply a critical approach to the data produced,
2. reflect in a nuanced way about current and future trends and tendencies with an innovation perspective,
3. describe theories and methods applicable to trend spotting and trend analysis,
4. explain the role and function of trend trend watching in an organization and 
5. work methodically according to the 7-step model or equivalent in a trend-spotting process.
 

Course content

Students will, through theoretical studies, report writing and exercises, understand the role of trendspotting in innovation processes. Source criticism and context awareness are emphasized. Relevant methods and models will be introduced in the process.

Teaching methods

The tuition is carried out through lectures, assignments and practical orientated exercises.
 

Specific entry requirements

General entry requirements

Examination

Exercise (INL1), individual assignment, 0,5 credit, marks Fail (U) or Pass (G), (examines learning outcome 4)
Exercise (INL2), individual assignment, 0,5 credit, marks Fail (U) or Pass (G), (examines learning outcome 1)
Exercise (INL3), individual assignment, 0,5 credit, marks Fail (U) or Pass (G), (examines learning outcomes 4 and 5)
Exercise (INL4), individual assignment, 1 credit, marks Fail (U) or Pass (G), (examines learning outcome 5)
Exercise (INL5), individual assignment, 2 credits, marks Fail (U), Pass (G) or Pass with distinction (VG), (examines learning outcomes1 and 3)
Exercise (INL6), individual assignment, 3 credits, marks Fail (U), Pass (G) or Pass with distinction (VG), (examines learning outcomes 2, 4 and 5)

A student who has a certificate from MDH regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2016/0601). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Rules and regulations for examinations

Marks

Three-grade scale

Transitional provisions

The course completely overlaps with the courses KIT463, KIN463 and INO101 (Trendspotting).

Course literature is preliminary until 3 weeks before the course starts. Literature may be valid over several terms.

Valid from: Autumn semester15

Decision date: 2015-08-10

Last update: 2015-08-10

Other materials

A list of recommended reading and other resources are presented at Blackboard

Valid from: Spring semester18

Decision date: 2018-04-26

Last update: 2018-04-27

Other materials

Kurslitteraturen består av studiematerial som distribueras via Blackboard. Materialet innefattar även en lista med fördjupande kompletteringslitteratur att välja från utifrån eget intresse och inriktning. Listan presenteras i och med kursstart på Blackboard.

Valid from: Autumn semester18

Decision date: 2018-06-21

Last update: 2018-06-21

Books

Apgar, David, ;

Risk Intelligence – Learning To Manage What We Don’t Know

ISBN-13: 978-1591399544

Cornish, E., ;

Futuring: The Exploration of the Future

ISBN: 0-930242-61-0

Fuld, Leonard M.;

The secret language of competitive intelligence : how to see through and stay ahead of business disruptions, distortions, rumors, and smoke screens

ISBN: 0-609-61089-9 LIBRIS-ID: 10201380

viii, 309 p.

Genf, Linda; Laurent, Johanna;

Omvärldsanalys i praktiken

ISBN: 9789147116348 LIBRIS-ID: 16533242

182 s.

Gilad, Ben, ;

Early Warning – Using Competitive Intelligence to Anticipate Market Shifts, Control Risk and Create Powerful Strategies

ISBN-13: 978-0814432068

Gladwell, Malcolm; Setterborg, Gabriel;

Blink : den intuitiva intelligensen

ISBN: 91-518-4663-2 (inb.) LIBRIS-ID: 10007482

230 s.

Gladwell, Malcolm;

Blink : the power of thinking without thinking

ISBN: 978-0-14-101459-3 LIBRIS-ID: 16681742

viii, 296 p.

Hamrefors, Sven; Lundquist, Sophia;

Den uppmärksamma organisationen : från business intelligence till intelligent business

ISBN: 91-44-01633-6 : 378:00 LIBRIS-ID: 8435222

171 s.

Hamrefors, Sven;

Kommunikativt ledarskap : den nya tidens ledarskap i värdeskapande nätverk

ISBN: 978-91-7227-618-5 LIBRIS-ID: 11202597

224 s.

Hines, Andy & Bishop, Peter, ;

Thinking about the Future – Guidelines for Strategic Foresight

ISBN: 097893170X, 9780978931704

Lindkvist, Magnus;

Everything we know is wrong! : the trendspotter's handbook

ISBN: 978-981-4328-05-0 LIBRIS-ID: 13576278

166 p.

Lum, Richard A.K, ;

4 Steps to the Future – A quick and Clean Guide to Creating Foresight

ISBN: 978-0-9972783-0-9

Schwartz, Peter, ;

The Art of the Long View – Planning for the Future in an Uncertain World

Wahlström, Bengt;

Försprång : omvärldsanalys i den nya digitala världen

ISBN: 9789147116850 LIBRIS-ID: 17642591

229 s.

Day, George S.; Schoemaker, Paul J. H.;

Peripheral vision : detecting the weak signals that will make or break your company

ISBN: 1-4221-0154-1 LIBRIS-ID: 12445136

248 s.

Alvesson, Mats; Sköldberg, Kaj;

Reflexive methodology : new vistas for qualitative research

ISBN: 0803977069 LIBRIS-ID: 8310142

viii, 319 s.

Other Materials

Critically Analyzing Information Sources

Valid from: Spring semester19

Decision date: 2018-12-19

Last update: 2018-12-19

Reference literature

Apgar, David, ;

Risk Intelligence – Learning To Manage What We Don’t Know

ISBN-13: 978-1591399544

Cornish, E., ;

Futuring: The Exploration of the Future

ISBN: 0-930242-61-0

Fuld, Leonard M.;

The secret language of competitive intelligence : how to see through and stay ahead of business disruptions, distortions, rumors, and smoke screens

ISBN: 0-609-61089-9 LIBRIS-ID: 10201380

viii, 309 p.

Genf, Linda; Laurent, Johanna;

Omvärldsanalys i praktiken

ISBN: 9789147116348 LIBRIS-ID: 16533242

182 s.

Gilad, Ben, ;

Early Warning – Using Competitive Intelligence to Anticipate Market Shifts, Control Risk and Create Powerful Strategies

ISBN-13: 978-0814432068

Gladwell, Malcolm; Setterborg, Gabriel;

Blink : den intuitiva intelligensen

ISBN: 91-518-4663-2 (inb.) LIBRIS-ID: 10007482

230 s.

Gladwell, Malcolm;

Blink : the power of thinking without thinking

ISBN: 978-0-14-101459-3 LIBRIS-ID: 16681742

viii, 296 p.

Hamrefors, Sven; Lundquist, Sophia;

Den uppmärksamma organisationen : från business intelligence till intelligent business

ISBN: 91-44-01633-6 : 378:00 LIBRIS-ID: 8435222

171 s.

Hamrefors, Sven;

Kommunikativt ledarskap : den nya tidens ledarskap i värdeskapande nätverk

ISBN: 978-91-7227-618-5 LIBRIS-ID: 11202597

224 s.

Hines, Andy & Bishop, Peter, ;

Thinking about the Future – Guidelines for Strategic Foresight

ISBN: 097893170X, 9780978931704

Lindkvist, Magnus;

Everything we know is wrong! : the trendspotter's handbook

ISBN: 978-981-4328-05-0 LIBRIS-ID: 13576278

166 p.

Lum, Richard A.K, ;

4 Steps to the Future – A quick and Clean Guide to Creating Foresight

ISBN: 978-0-9972783-0-9

Schwartz, Peter, ;

The Art of the Long View – Planning for the Future in an Uncertain World

Wahlström, Bengt;

Försprång : omvärldsanalys i den nya digitala världen

ISBN: 9789147116850 LIBRIS-ID: 17642591

229 s.

Day, George S.; Schoemaker, Paul J. H.;

Peripheral vision : detecting the weak signals that will make or break your company

ISBN: 1-4221-0154-1 LIBRIS-ID: 12445136

248 s.

Alvesson, Mats; Sköldberg, Kaj;

Reflexive methodology : new vistas for qualitative research

ISBN: 0803977069 LIBRIS-ID: 8310142

viii, 319 s.

Other Materials

This course is based on a variety of scientific articles that is introduced in each work-package and available at https://www.mdh.se/bibliotek