Big drive to boost student recruitment before the final application day

Apr 07, 2015 | Education

The student recruitment drive before the last day of application, on 15 April, is in full swing. Right now, MDH is visible in various forms in public transport in Eskilstuna, Västerås and Stockholm.

15 April is the last day to apply for courses and study programmes offered in the autumn term 2015. MDH’s recruitment drive is currently in full swing, and the University tries to attract attention in the campus cities and the counties surrounding them through flyers, YouTube, as well as ads in newspapers and local transport.

There is a lot of activity on MDH’s Facebook page, and the latest phase of the drive has led to about 1.5 million viewings among specific target groups.

To recruit more students, student ambassadors are paying visits to upper-secondary schools, presenting the University’s offerings and explaining what it is like to study here.

– So far, our student ambassadors have carried out about 55 visits. They are really important for student recruitment, as they meet prospective students face to face, which is always the best way to communicate, says Marie Bigander, public-relations manager responsible for student recruitment.