Webinar: Real world evidence as a marketing strategy for health and welfare technologies

This webinar brings together scholars from academia private and public sector to discuss how evidence can be an important marketing strategy regarding health and welfare technologies. We will also discuss what type of evidence is needed from different perspectives.

Topics to discuss and speakers:

• What kind of evidence is needed in the value proposition of health and welfare technologies? Lessons from the Pharma and medtech industry (Katarzyna Kolasa, Professor of Health Economics, Kozminski University, Poland)
• Why is evidence important in marketing of health and welfare technologies? Perspectives from the industry (Martin Lehmann, OxeHealth)
• Challenges of the evidence gap between the industry and health systems regarding health and welfare technologies (Mattias Kyhlstedt, Health Outcomes Institute)

Why this webinar?

Currently, there is lack of research on how to optimize implementation and use of health and welfare technologies to maximize benefits. Decision makers in health and social care organizations are unsure of what type of evidence is required or how to interpret more complicated information flows related to health and welfare technologies. At the same time, technology developers are met by unclear requirements from the public sector when commercializing these products.

This webinar brings together scholars from academia private and public sector to discuss how evidence can be an important marketing strategy regarding health and welfare technologies. We will also discuss what type of evidence is needed from different perspectives.

Please register here, not later than 2nd March 2021 Länk till annan webbplats.

Welcome!