Master's programme in International Marketing
In today’s globalised world, we have to consider that few – if any – companies are purely local or even national, and we cannot disregard the impact of foreign competitors and markets. International trade could be a way of creating wealth in developing countries, as well as reducing tension by creating a win-win situation for those involved.
International marketing provides you with a capability to comprehend and operate within the globalised world by understanding the surrounding environment of organisations as well its impacts on society as a whole.
The International Marketing programme aims to develop the skills needed for successful collaboration within and between multinational groups.
The one-year programme provides you with an understanding of management and the strategy of international business, as well as different kinds of marketing. The programme is designed to enhance your knowledge, and capabilities through traditional lectures, reading scholarly pieces, discussing in seminars, searching for information and making analyses in various projects, practice hands-on approaches in volatile business games, as well as preparing you for work in an international environment. Apart from taking a final written exam, you will also be evaluated during seminars, and through several projects. Thus, your training as an international marketer and international business professional starts in the classroom where you need to be active and present.
For this reason, presence through the programme is mandatory, and assignments cannot be substituted with other tasks. All the assignments will be presented in writing and orally at seminars. During which, students will peer-review and scrutinise each other’s works.
All teaching is in English.
Employment and Future Prospects
The designed curriculum serves to develop capabilities and training for marketing officers and marketing managers within a small, medium-sized, and multinational enterprises in both B2B and B2C tasks. You are prepared for a career in the private sector as well as public or non-profit organisations in diverse and multi-cultural environments.
International Marketing programme will provide you with the skills needed to collect and process information for management decisions and the ability to analyse problems in new or unfamiliar environments, as well as a good understanding of central concepts and theories in the field of international marketing and business. These are equally relevant for a company career as for the higher education and doctoral studies.
MDH has been granted the EFMD accreditation for the the Bachelor’s programme in International Business Management and the Master's programme in International Marketing.
EFMD Programme Accreditation System is an international accreditation system that evaluates business programmes at bachelor’s and master’s level. To become accredited is an indication that the programmes maintain high quality and stand up well from an international perspective.
Course overview for program
Watch our webinar to get even more information about the programme.
I like the diversity that Mälardalen University offers in terms of learning material and support as well as the atmosphere in class and between the classmates.
Occasions for this programme
Master's programme in International Marketing, 60 credits
Autumn 2020 (start 2020-08-31)
Time and study pace
1 years (full time)
A completed Bachelor's degree from an institution of higher education of three years or more, equivalent to at least 180 credits and with a major in the field of Business Administration. A TOEFL test result, minimum score 575 with a TWE score of at least 4.5 (PBT) or 90 with a TWE score of at least 20 (iBT) or an IELTS test result with an overall band score of minimum 6.5 and no band score below 5.5 or equivalent is required.
Work experience/university credits
For students outside EU/EEA
Per installment prior to each semester: 49250 SEK
Annual tuition fee: 98500 SEK
Total programme fee: 98500 SEK
Application and admission
Great that you are interested in Mälardalen University. One of the first questions are often about how and when to apply. That and more will be answered on this and related pages.
Mälardalen University scholarship programme
Every year Mälardalen University offers a limited numbers of scholarships to students applying for a Master's programme with us as their first choice.
How it works
Read up on the process and which documents to complete your application with. On universityadmissions.se you can find all the information you need. It’s a lot to read but it’s so worth it.