Master's programme in International Marketing
This programme provides students with theoretical and practical in-depth knowledge with hands-on skills in International Marketing to build their future in academia, industry or other organisations. Critical thinking and analytical skills are practised in the program to prepare students to create strategies to deal with the fast-growing and changing marketplaces with intense competition.
The International Marketing programme helps you develop the skills needed for successful collaboration within and between multinational groups. It also provides you with an understanding of management and strategy of international business, as well as different kinds of marketing.
Your training as an international marketer and international business professional starts in the classroom where you need to participate in discussion, projects and presentations actively. These assignments will be presented in writing and orally at seminars where students apart from actively engaging with each other in different discussions, review and scrutinise each other's projects.
All teaching is in English.
Employment and Future Prospects
After graduating from the programme, you will have a good understanding of central concepts and theories in the field of international marketing, as well as the skills needed to collect and process information for management decisions. You will have the ability to analyse problems in new or unfamiliar environments or situations and be able to co-operate and communicate successfully in multicultural contexts. You will be prepared for work in an international organisation and work within international trade.
MDH has been granted the EPAS accreditation for the the Bachelor’s programme in International Business Management and the Master's programme in International Marketing.
EPAS (EFMD Programme Accreditation System) is an international accreditation system that evaluates business programmes at bachelor’s and master’s level. To become accredited is an indication that the programmes maintain high quality and stand up well from an international perspective.
Watch our webinar to get even more information about the programme.
Course overview for program
Occasions for this programme
Master's programme in International Marketing, 60 credits
Autumn 2020 (start 2020-08-31)
Time and study pace
1 years (full time)
A completed Bachelor's degree from an institution of higher education of three years or more, equivalent to at least 180 credits and with a major in the field of Business Administration. A TOEFL test result, minimum score 575 with a TWE score of at least 4.5 (PBT) or 90 with a TWE score of at least 20 (iBT) or an IELTS test result with an overall band score of minimum 6.5 and no band score below 5.5 or equivalent is required.
Work experience/university credits
For students outside EU/EEA
Per installment prior to each semester: 49250 SEK
Annual tuition fee: 98500 SEK
Total programme fee: 98500 SEK
Application and admission
Great that you are interested in Mälardalen University. One of the first questions are often about how and when to apply. That and more will be answered on this and related pages.
Mälardalen University scholarship programme
Every year Mälardalen University offers a limited numbers of scholarships to students applying for a Master's programme with us as their first choice.
How it works
Read up on the process and which documents to complete your application with. On universityadmissions.se you can find all the information you need. It’s a lot to read but it’s so worth it.