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Marketing and strategy

The international e-consumer – a study of global consumer behavior

The project primarily aims to create knowledge that Swedish companies can use to improve their e-commerce and increase their sales to foreign consumer markets.

Start

2019-08-31

Planned completion

2023-08-31

Co-financing

Research area

Project manager at MDH

Senior Lecturer

Emilia Rovira Nordman

+4621107330

emilia.rovira.nordman@mdh.se

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Even though Swedish companies are good at creating new and innovative products and services in comparison with companies in many other European countries, many Swedish companies have weak sales to foreign markets. E-commerce opens up opportunities for companies to expand internationally. Digitalization also changes how companies can work strategically with e-commerce, e.g. because the extent of information about customers is more extensive than before. The project primarily aims to create knowledge that Swedish companies can use to improve their e-commerce and increase their sales to foreign consumer markets. Another goal is to develop methods for studying e-commerce as an international phenomenon. The project consists of partial funding (50%) of a doctoral student to carry out studies of how IT affects consumer markets, as e-commerce and new digital media strongly influence consumer behavior online.


Project objective

The project primarily aims to create knowledge that Swedish companies can use to improve their e-commerce and increase their sales to foreign consumer markets. 


This research relates to the following sustainable development goals

Decent work and economic growth. Sustainable development goal 8.

Promote inclusive and sustainable economic growth, employment and decent work for all.

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Responsible consumption and production. Sustainable development goal 12.

Ensure sustainable consumption and production patterns.

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