Balanced Smart Property Management

Smart real estate companies evaluate a variety of technical innovations and transformative services to become more resource efficient and increase the well-being of their commercial and public tenants. This trend is driven by digitalization, an increased cost focus and an understanding of a sustainable business logic.

The challenge is to choose innovations that will have a long lifecycle and that makes a difference – i.e., where suppliers can keep what they promise, offer a developed aftermarket for service and spare parts, and where the solutions stimulate tenant engagement and behavioral change. Given that investment budgets are limited companies must: (a) select the most profitable investment and (b) identifying tenant attributes that indicate those who will engage in the innovation and change their behavior to become more resource efficient. In this project, researchers and companies develop a balanced scorecard for these decisions.