Syllabus - Master's programme in International Marketing

Knowledge and Understanding

On completion of the degree programme the student shall be able to:

• demonstrate knowledge and understanding within the main field of study, including an overview of the field as well as deeper knowledge within certain parts of the field, in addition to an insight into current research and development work, and
• demonstrate in-depth methodological knowledge within the programme's main field of study.

Aptitudes and Accomplishments

On completion of the degree programme the student shall:

• demonstrate the ability to integrate knowledge and to analyse, assess and deal with complex phenomena, issues and situations even with limited information,
• demonstrate the ability to independently identify and formulate problems and to plan and, using adequate methods, carry out advanced assignments within given timeframes,
• demonstrate the ability to clearly account for and discuss, orally and in writing, the conclusions arrived at and the knowledge and arguments that form the basis of these in dialogue with different groups, and
• demonstrate such skills as are required to participate in research and development work or to work in some other advanced activity.

Ability to Evaluate and Assess

On completion of the degree programme the student shall:

• demonstrate the ability within the main field of study to make assessments with regard to relevant scientific, societal and ethical aspects, and also demonstrate awareness of ethical aspects of research and development work,
• demonstrate insight into the possibilities and limitations of science, its role in society and the responsibility of human beings for how this is used, and
• demonstrate the ability to identify his/her need of further knowledge and to take responsibility for his/her own knowledge development.

Language of instruction

The language of instruction is English, which means that all teaching is in English, as is all assigned reading.

Contents

International Marketing is a one-year, second-cycle, social-science education in business administration. The programme comprises courses in business administration corresponding to a total of 60 credits.

The programme begins with a course in research methodology and research theory, followed by a course focused on international marketing and strategy. The main topic of the second semester is consumer behaviour, preparing the student for writing the Master thesis by integrating elements from the 15-credit independent degree project which completes the programme.

In all courses, there are components where the students themselves are expected to search for, assess and present information in the form of reports or similar. Students are further expected to cooperate in groups comprising people from countries other than their own, in order to gain experience of and training in working cross-culturally.

Different forms of examination occur, including individual written exams, as well as written and oral presentations of group work.

Year 1
Business administration:
Business Research Methods, 15 credits
Strategy and International Marketing, 15 credits
Contemporary Issues in Consumer Marketing, 15 credits
Master Thesis in Business Administration, 15 credits

Choices within the program

The programme has a fixed curriculum, i.e. does not permit a choice of courses.

University degree

The programme curriculum has been designed so that students can fulfil the requirements for the following degree:

• Master of Science (60 Credits) in Business Administration with Specialisation in International Marketing.

If a programme features elective or optional components, or students choose not to complete a certain course, the choices made can affect their possibilities of fulfilling the degree requirements. For more information about degrees and degree requirements, consult degree ordinance published on the university homepage.

Remarks

For every course offered at the University, the corresponding syllabus specifies, among other things, how the students' performance is to be assessed in terms of forms of examination and achievable grades. The examination of a course is outlined in the syllabus and to be clarified and complemented with written information at the start of the course. The University has adopted rules and regulations for examinations, and these can be accessed via the University's home page.