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Consumer Behaviour

  • Credits 7.5  credits
  • Education ordinance First cycle
  • Study location Distance with no obligatory meetings
  • Course code FOA178
  • Main area Business Administration

This is what I'm learning
The purpose of the course is to provide the student with basic and central knowledge, in order to increase the understanding, of consumer behavior and corporate influence on the individual in different situations. The purpose is also to highlight current issues regarding ethics, gender and sustainability.

This is what we do
During the course, lectures are published via a communication platform. There will also be various discussion forums, where students will have discussions on a particular topic each week. The practical application aims to create opportunities for the student to further develop his / her ability regarding: oral and written presentations; information search, critical review of information, literature and other material.

These are my benefits
You will benefit from the knowledge gained in this course in your continuing studies in marketing. In a future profession in the marketing field, you will be able to use and apply tools from the course to understand, explain and analyze how consumers in the environment act in different buying situations.

Occasions for this course

Autumn semester 2021

  • Autumn semester 2021

    Scope

    7.5 credits

    Time

    2021-08-30 - 2022-01-16 (part time 25%)

    Education ordinance

    First cycle

    Course type

    Course

    Application code

    MDH-23040

    Language

    English

    Study location

    Independent of location

    Teaching form

    Distance learning
    Number of mandatory occasions including examination: 0
    Number of other physical occasions: 0

    Course syllabus & literature

    See course plan and literature list (FOA178)

    Specific requirements

    30 credits in Business Administration where at least 22.5 credits must be finished when the course starts. English equivalent to a TOEFL test result of at least 575 with TWE score 4.5 (PBT), 213 with Essay Rating 4 (CBT) or 90 with TWE score 20 (iBT) or an IELTS test score for academic purposes with an overall band score of 6.5 and no band score below 5.5.

    Selection

    Upper secondary (high school) grades, Swedish Scholastic Aptitude Test, University credits

  • Spring semester 2022

    Scope

    7.5 credits

    Time

    2022-01-17 - 2022-06-05 (part time 25%)

    Education ordinance

    First cycle

    Course type

    Course

    Application code

    MDH-13099

    Language

    English

    Study location

    Independent of location

    Teaching form

    Distance learning
    Number of mandatory occasions including examination: 0
    Number of other physical occasions: 0

    Course syllabus & literature

    See course plan and literature list (FOA178)

    Specific requirements

    30 credits in Business Administration where at least 22.5 credits must be finished when the course starts. English equivalent to a TOEFL test result of at least 575 with TWE score 4.5 (PBT), 213 with Essay Rating 4 (CBT) or 90 with TWE score 20 (iBT) or an IELTS test score for academic purposes with an overall band score of 6.5 and no band score below 5.5.

    Selection

    Upper secondary (high school) grades, Swedish Scholastic Aptitude Test, University credits

Questions about the course?

If you have any questions about the course, please contact the Course Coordinator.

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