Course syllabus - Consumer Behaviour

Objectives

The aim of the course is to provide the student with basic and central knowledge, in order to increase the understanding, of consumer behavior and corporate influence on the individual in different situations. The aim is also to highlight current issues regarding ethics, gender and sustainability.
The practical application aims to create the conditions for the student to further develop his / her ability regarding: oral and written presentations; information search, critical review of information, literature and other material.

Learning outcomes

After completing the course, students should be able to:
1. explain and understand the meaning of basic concepts, theories and models in the field of consumer behavior;
2. describe issues, problems and possible solutions regarding ethics, gender and sustainability in the subject area of consumer behavior;
3. describe, analyze and make conclusions about how people in the environment act in different purchasing behavior situations;
4. constructively review and provide collegial responses to other students' assignments and present oral and written arguments in an
objective, linguistically correct and reliable manner;
5. demonstrate skills and abilities to independently plan, execute and report tasks, both individually as well as in groups.

Course content

The course deals with concepts, models and theories in the contemporary field of consumer behavior and provides perspectives and tools for practical application as well as theoretical analysis. The course is based on flexible learning through individual and group assignments.

Tuition

Teaching takes place via a learning management tool and is structured around lectures, discussions, individual and group assignments. No physical meetings.

Specific requirements

30 credits in Business Administration where at least 22.5 credits must be finished when the course starts. English equivalent to a TOEFL test result of at least 575 with TWE score 4.5 (PBT), 213 with Essay Rating 4 (CBT) or 90 with TWE score 20 (iBT) or an IELTS test score for academic purposes with an overall band score of 6.5 and no band score below 5.5.

Examination

Individual assignment (INL1), 3hp, grade A-F (covers learning outcomes 1, 2, 4, 5)
Group assignment (GRU1), 3hp, grade A-F (covers learning outcomes 1, 3, 4, 5)
Individual online-exam (HEM1), 1,5hp, grade A-F (covers learning outcome 1)

A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.

Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.

Grade

AF-skala

Interim Regulations and Other Regulations

The course overlaps 7,5 credits with the previous courses in consumer behavior, EFO0203, FÖA107 and FOA107.