Print Course syllabus
Course syllabus - Contemporary Issues in Consumer Marketing
Scope
15 credits
Course code
FOA325
Valid from
Spring semester 2020
Education level
Second cycle
Progressive Specialisation
A1N (Second cycle, has only first-cycle course/s as entry requirements).
Main area(s)
Business Administration
School
School of Business, Society and Engineering
Ratified
2019-06-28
Literature lists
Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.
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Books
Why we buy : the science of shopping
Updated and rev. : New York : Simon & Schuster, 2009 - xii, 306 p.
ISBN: 9781416595243 LIBRIS-ID: 11272645
Consumer Behavior and Culture, Consequences for Global Marketing and Advertising. (Third Edition)
SAGE Publications Ltd. 472 pages. ISBN 9781544318165, 2019
Reference Literature
Business research methods
4. ed. : Oxford : Oxford Univ. Press, 2015 - 808 S.
ISBN: 9780199668649 LIBRIS-ID: 17589693
Other materials
Supplementary articles and material will be provided.
-
Books
Why we buy : the science of shopping
Updated and rev. : New York : Simon & Schuster, 2009 - xii, 306 p.
ISBN: 9781416595243 LIBRIS-ID: 11272645
Consumer Behavior and Culture, Consequences for Global Marketing and Advertising. (Third Edition)
SAGE Publications Ltd. 472 pages. ISBN 9781544318165, 2019
Reference Literature
Business research methods
4. ed. : Oxford : Oxford Univ. Press, 2015 - 808 S.
ISBN: 9780199668649 LIBRIS-ID: 17589693
Objectives
The purpose of this course is to provide students with knowledge of current issues related to consumer marketing. The student will learn to examine various aspects of consumer behavior and analyze the collected data. The teaching methods are designed to stimulate an interactive approach and consists of oral and written presentations, critical and analytical thinking, information retrieval, review materials and group work.
Learning outcomes
After this course the student should be able to:
- Demonstrate the ability to integrate knowledge and handle complex information in the evaluation of different options regarding marketing directed at consumers,
- Describe a sales channel aimed at consumers and using appropriate theories and models from the literature and other collected and reviewed material,
- Collaborate with colleagues and actively contribute to solving tasks,
- Communicate and present (orally and in writing) conclusions and methods to an international audience of both specialists and non-specialists,
- Review and provide peer feedback on other students' work, and argue and discuss about their own contribution in the learning activities.
Course content
The course is focused on consumer marketing and containing one or more components where students must demonstrate that they can apply their knowledge in different contexts. During the course the students discuss and analyze concepts related to current trends in consumer marketing.
Tuition
Lectures, seminars and groupwork.
Specific requirements
Degree of Bachelor of at least 180 credits of which at least 90 credits of progressive specialization in Business Administration. In addition Swedish B/Swedish 3 and English B/ English 6 are required. In cases where the course is given in English, exemption from the Swedish B/Swedish 3 is given.
Examination
Assignment (INL1), 1 credit, grades Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F). Data submitted directly related to the seminars.
Seminar (SEM1), 2 credits, grades Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F). Active participation in the seminars.
Seminar (SEM2), 3 credits, grades Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F). Active participation in the seminars.
Written exam (TEN1), 5 credits, grades Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient (F)
Project (PRO1), 1 credit, grades Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F). A project to be presented orally, in writing and in the form of a film sequence.
Projects (PRO2), 3 credits, grades Excellent (A), Very good (B), Good (C), Satisfactory (D), Sufficient (E), Insufficient, complementary work possible (Fx), Insufficient (F). A project to be presented orally and in writing. The rating includes opposition.
A student who has a certificate from MDU regarding a disability has the opportunity to submit a request for supportive measures during written examinations or other forms of examination, in accordance with the Rules and Regulations for Examinations at First-cycle and Second-cycle Level at Mälardalen University (2020/1655). It is the examiner who takes decisions on any supportive measures, based on what kind of certificate is issued, and in that case which measures are to be applied.
Suspicions of attempting to deceive in examinations (cheating) are reported to the Vice-Chancellor, in accordance with the Higher Education Ordinance, and are examined by the University’s Disciplinary Board. If the Disciplinary Board considers the student to be guilty of a disciplinary offence, the Board will take a decision on disciplinary action, which will be a warning or suspension.
Study guideGrade
AF-skala
Interim Regulations and Other Regulations
The course overlaps 7,5 credits with EFO218 Contemporary Issues in Marketing and FOA309.