Text

Course syllabus - Digitalization and Marketing

Scope

7.5 credits

Course code

FOA142

Valid from

Autumn semester 2017

Education level

First cycle

Progressive Specialisation

G1F (First cycle, has less than 60 credits in first-cycle course/s as entry requirements).

Main area(s)

Business Administration

School

School of Business, Society and Engineering

Ratified

2017-01-27

Literature lists

Course literature is preliminary up to 8 weeks before course start. Course literature can be valid over several semesters.

    • Ratified date: 2022-06-20
    • Latest update: 2022-06-20

    Books

    Ström, Roger; Vendel, Martin

    Digital marknadsföring

    Tredje upplagan : Stockholm : Sanoma utbildning, [2021] - 229 sidor

    ISBN: 9789152360811 LIBRIS-ID: zb9t1dcnwnfwdchp

    Mandatory

    Articles

    Information om artiklar som studenten själv kan söka fram tillkommer under kursens gång,

    • Ratified date: 2017-07-07
    • Latest update: 2017-07-07

    Articles

    Vetenskapliga artiklar från databaser i Mälardalens högskolas bibliotek.

    Akademin för ekonomi, samhälle och teknik,

Grade

Three-grade scale