Master's programme in International Marketing, 60 credits
- Programme information
We live in a globalized world and as an international marketer you will face issues stemming from the diversity of organizations, countries and customers. This programme will give you a head-start by allowing you to develop your skills and knowledge about marketing, strategy and culture as well as research method.
The International Marketing programme provides you not only with theoretical knowledge of international marketing and business but also helps develop the skills needed for successful collaboration within and between multinational groups. It also provides you with an understanding of management and strategy of international business, as well as different kinds of marketing.
The programme is designed to increase your knowledge and skills through reading, discussing, searching for information and making analyses, as well as to prepare you for work in an international environment. Apart from taking a final written exam, your skills will also be evaluated during seminars and through several projects.
Your training as a marketer and international business professional starts in the classroom where you need to actively participate in discussion, projects and presentations. For this reason these are all mandatory and cannot be substituted with other tasks. These assignments will be presented in writing andorally at seminars. During the seminars, all students will peer-review and scrutinize each other's papers in groups.
Employment and Future Prospects
After graduating from the programme, you will have a good understanding of central concepts and theories in the field of international marketing and business, as well as the skills needed to collect and process information for management decisions. You will have the ability to analyze problems in new or unfamiliar environments or situations, and be able to co-operate and communicate successfully in multi-ethnic contexts. You will be prepared for work in an international organization and for work within international trade in cross-cultural environments.
All teaching is in English.