International Marketing, 60 hp

Utbildningen

In today’s globalized world we have to consider that few – if any – companies are purely local or even national, and we cannot dis¬regard the impact of foreign competitors and markets. International trade could be a way of creating wealth in developing countries, as well as reducing tension by creating a win-win situation for those involved. But marketing is just a tool; it is the user who decides what it is to be used for. To make this choice, you need an understanding of the surrounding organization as well as what international marketing is, how it can be used, and how it impacts on society as a whole.

The International Marketing programme provides students not only with the theoretical knowledge of international marketing and business but also helps develop the skills needed for successful collaboration within and between multinational groups.

The programme provides students with an understanding of management and strategy of international business, as well as different kinds of marketing. The programme is also designed to increase students’ knowledge and skills through reading, discussing, searching for information and making analyses, as well as to prepare them for work in an international environment. Apart from taking a final written exam, students will also be evaluated during seminars and through several projects.

Your training as a marketer and international business professional starts in the classroom where you need to actively participate in discussion, projects and presentations. For this reason these are all mandatory and cannot be substituted with other tasks.

These assignments will be presented in writing and orally at seminars. During the seminars, students will peer-review and scrutinize each other’s papers in groups.

Praktiska inslag och arbetslivskontakter

Forskning

One of our prioritized fields of research is business relations in industrial, financial and consumer markets. Special interest is directed towards the impact of information technology on business relations. In this particular area, there is a research programme called Business Relationships and IT.

Framtid och jobb

After graduating from the programme, you will have a good understanding of central concepts and theories in the field of international marketing and business, as well as the skills needed to collect and process information for management decisions. You will have the ability to analyze problems in new or unfamiliar environments or situations, and be able to co-operate and communicate successfully in multi-ethnic contexts. You will be prepared for work in an international organization and for work within international trade in cross-cultural environments.